In this swot analysis tutorial, we will discuss nike swot analysis strengths, weaknesses, opportunities and threats. Nike is a giant organization competing in a tough market, but its doing incredibly well. Top swot analysis nike quality assurance solutions. This research is something about that explains how a nike shoe brand will make itself strong enough to face the challenges in the business environment in which it. Mar 31, 2019 the swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. As of 2020, nike is one of the leading brands in the lifestyle and retail sector. Swot analysis of nike editable swot diagram template on. The analysis in this article relates to the worlds largest athletic footwear and apparel retailer, nike.
Check this swot analysis nike, this nike new interchange 1 teacher39s book pdf swot analysis breaks down nike strengths, weaknesses, oppurtunities and weaknesses. Nike, the number 1 sports shoe brand, excels in style and quality. Mar 24, 2015 we will address these issues by performing an easytofollow swot analysis of the company, evaluating its strengths, weaknesses, opportunities, and threats. So, in case its market share decreases, it can leave the company becomes vulnerable to come down. Nike inc in apparel and footwear market research report.
However of late, there has been some drop in sales because. Mar 01, 2020 nike swot analysis elaborates nikes internal strengths, weaknesses, opportunities, and potential threats. Nike and adidas are both recognized for their comfort, while puma is not really perceived as highly comfortable. Phil knight founder and ceo is frequently quoted as saying that business is war without bullets. The famous shoe company with the swoosh logo has gone from strength to strength, since its inception in 1962, headquartered at beaverton, oregon to emerge as an industry leader the most competitive sports and fitness company. A detailed swot analysis of nike inc provides strategic intelligence on. Brand image a strong brand image is a key strength for any brand. Nike swot analysis matrix step by step weighted swot. Nike digital marketing plan nike marketing analysis. Swot and pestle analysis of nike free download as powerpoint presentation. However, the general approach remains the same whether the.
Pdf swot analysis nike uzziah alicia santos academia. Pestel analysis is a strategic tool to analyze the macro environment of the organization. As a result of product and pricing research, nike has decided to continue to focus on the high end market while increasing its. Nike swot analysis a detailed swot analysis of nike. Nov 15, 2018 a swot analysis of nike go to nike swot analysis 2018introduction. Swot analysis of the nike outsourcing hbr case solution. If you see on the balance sheet, the footwear market is where the lions share of its income is derived from. The unpublished sections of the entire swot analysis is available in the complete report on purchase. This analysis of nike opts to use the two techniques concurrently, as though they were different parts of the same process. Nike swot analysis elaborates nike s internal strengths, weaknesses, opportunities, and potential threats. The study will examine swot analysis in a historical, theoretical, time frame perspective, as an effective.
Globally recognized and number 1 sportswear brand 2. Was founded as an importer of japanese shoes in 1962, the founders. It has launched a new sustainability plan to take the company through to 2015. Get essay the consumer response was so great that it had suffered a lot at its first, till its had made change its practices. The swot analysis of nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand nike. Nike over view nike is the ancient greek goddess of victory it is one of the most recognized symbols in the world the swoosh. Swot analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. A swot analysis of nike for 2018 check out the brands strengths, weaknesses. You can edit this swot diagram using creately diagramming tool and include in your reportpresentationwebsite. At the atlanta olympics, reebok went to the outlay of sponsoring the games. Target market nike focuses its products on are athletes. This article analyses the company using the swot methodology. After all, this iconic shoe brand is often identified as a marquee shoe company. Nike carries a wide arrangement of product with a large amount of options for personal preference.
Use pdf export for high quality prints and svg export for large sharp images. Nike has offices all over the world and contracts with shops on a global basis as well as factories throughout. Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Ikea uses swot analysisto help it reach its objectives. We will address these issues by performing an easytofollow swot analysis of the company, evaluating its strengths, weaknesses, opportunities, and threats. Competitors are becoming more aggressive and creating high quality products that are taking from the profits of nike. Its main focus is to produce quality and innovative products. It concentrates and focuses primarily on producing sportswear and athletics products about. Swot analysis of nike shoes international journal of advanced. A five forces analysis, based on michael porters model, points out that competition, customers and substitutes are the most important external forces in nikes industry environment. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football.
Introduction an american multinational corporation, nike, inc. Nike also spends a lot on advertising as well as research and development. Swot analysis is one of business analysis most important tools. In terms of internal strengths, the main thing that nike has in. Nike being a competitive organization has a healthy aversion nike is one of the world top sports products manufacturing companies. Nike case study analysis by ahmed samir haitham salah magdy essmat magdy mohamed sherif 2. Swot and pestle analysis of nike nike swot analysis.
Swot analysis of nike examining the strengths, weaknesses, opportunities, and threats influencing the sportswear giants business. Operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses. Through looking at the s trengths, w eaknesses, o pportunities, and t hreats of a company, it can be quite easy to gain an extensive outlook on their strategy, and how well its bound to work. Analysis identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your strengths and weaknesses, and for examining the opportunities and threats you face. Swot for nike outsourcing is a powerful tool of analysis as it provide a thought to. Nike situation swot analysis nike swot analysis essay nike. Nov 02, 2009 strengths nike is a globally recognized for being the number one sportswear brand in the world. However, the results of this swot analysis point out some possible new strategic directions to further enhance nikes global performance and leadership. S nike swot social media analysis mar4233social media marketing michael gajardo marieaimee pou vivian gonzalez 2. Political factors play a significant role in determining the factors that can impact nike, inc. This swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. Contract manufacturing of shoes to lowwage factories makes nike susceptible to laws, and economic problems abroad. A lot of nikes success has to do with the unique usefulness that goes along with.
Hopefully, you will learn how to develop an effective situation swot analysis for your business or assignment. Nike being a competitive organization has a healthy aver sion towards its competitors i. Sportsmen are the majority consumers of nikes products. Nike swot analysis weakness though nike has varied range of sports products but still its businesss income is depends heavily on the share of footwear market it has got. The nike swot analysis clearly highlights that this sports apparel and accessories major are still heavily dependent on the footwear industry for its income. Euromonitor international is the leading provider of strategic market research reports. With its extremely powerful brand and low costs, nike has been able to net several billions of dollars on an annual basis. Swot analysis is a vital strategic planning tool that can be used by nike managers to do a situational analysis of the firm. Mar 05, 2019 nike also spends a lot on advertising as well as research and development. Nike has focused on product innovation and marketing for growth. Purchase the nike inc in apparel and footwear company profile as part of our apparel and footwear market research for june 2019. Nike situation swot analysis nike swot analysis essay.
Strong international presence, in the event that u. Therefore, tracking the story of their progress can be quite intriguing. However, the results of this swot analysis point out some possible new strategic directions to further enhance nike s global performance and leadership. Nike is the largest maker of athletic apparel and gear. A swot analysis of nike go to nike swot analysis 2018introduction. Business strategy has been concern for many managers and investors, in order for any organization to be successful in its missions and vision, organization should establish and implementing the best strategy that can conform to all organizations. This is a swot analysis listing the brands key strengths, weaknesses, opportunities and threats. Strengths nike is a globally recognized for being the number one sportswear brand in the world. Introduction this swot analysis looks at nike, a global retailer that specialises in sportswear, including shoes, clothing and accessorie. Here is an example of a swot analysis for nike, inc. This article intends to perform a situation swot analysis on nike.
The key theme in this article is that nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. Remote work advice from the largest allremote company. Top 10 nike competitors competitor analysis of nike. Nike swot analysis elaborates nikes internal strengths, weaknesses, opportunities, and potential threats. A swot analysis is very useful to identify the external and internal factors that influence nike.
It has continued to amaze the customers with its stylish and athletic designs. The year 2015 proved to be quite a profitable year for it. Introduction in this paper, there would be a thorough deep analysis about a. Because of nikes marketing research, the company has decided to revamp its apparel division to be more fashion savvy. This will combine social, environmental and economic issues. Its worth to mention the nike swot strengths,weakness, threats and opportunities of the company. The problem that most run into when conducting a swot analysis, however, is deciding what factors fall into which categories a. Swot analysis ikeas goals of sustainability and environmental design are central to its business strategy. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the. Nike swot 2020 swot analysis of nike business strategy hub.
Nike marketing objectives include the range of the marketing communication tactics. The swot analysis is a useful methodological tool to analyze companies and arrive at a logical. The chosen corporate strategy for nike is likely to be based on its own internal strengths and weaknesses in relation to its external opportunities and threats facing the organisation. Strengthsweaknessesopportunitiesthreats swot matrix. In this qualitative and descriptive study, firstly the position of swot analysis in the strategic management process is explained, secondly. Dec 12, 2018 nike situation swot analysis the swot analyses and situation analyses are more or less the same idea. Nikes management analyzes its internal environment and makes decisions based on that analysis. Nike is a global brand that is synonymous with quality and excellence.
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